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Read about TECHTRA below.

What Happens When…

…you don’t incorporate new technology into your design process?

Odds are, you’ll eventually become irrelevant. It’s harsh, but it’s true.

In a world where technological advancements are shaping the future of design, it is essential for architects and design professionals to embrace cutting-edge tools and techniques for architectural design. Failure to do so will leave you scrambling to catch up, while your tech-savvy counterparts race ahead, redefining the industry.

Join our newsletter, TECHTRA to stay up-to-date on all of the latest tech trends in architecture and design.

What is techtra?

Stemming from the Greek word “Tetra”, we focus on four areas of technology in architecture and design:


  • Artificial Intelligence
  • Virtual Reality
  • Augmented Reality


  • Computer Numerical Control (CNC) Tools
  • Unique Construction Methods


  • Rendering Techniques
  • 3D Modeling
  • Presentation Methods


  • Cloud-based Platforms
  • Shared Documentation
  • Remote Teamwork

Our guiding principles are simple.

Empowerment Through Knowledge

TECHTRA is committed to providing its community with the latest information, trends, and insights in architectural technology. By sharing valuable resources and expert advice, we strive to empower our subscribers to excel in their careers and make a lasting impact on the industry.

Innovation and Creativity

TECHTRA encourages its community to push the boundaries of architectural design and technology by embracing innovation and creative thinking. We believe that by fostering a culture of experimentation and risk-taking, we can collectively drive the field forward and create a better built environment.

Collaboration and Community

TECHTRA believes in the power of collaboration and the importance of fostering a strong, supportive community. We aim to create a community where architects, designers, and technology enthusiasts can connect, share ideas, and learn from one another to push the industry forward.



TECHTRA is your guidebook to all things architecture and technology. We’ll explore mind-blowing design techniques, the latest tech trends, software guides, and more…

Artificial Intelligence

Discover the Power of AI in Architectural Design

Unlock the incredible potential of Artificial Intelligence in architecture. Explore how intelligent algorithms and machine learning are transforming the way architects and designers approach their projects. Discover how AI-powered tools streamline processes, optimize building performance, and enhance design creativity. Join us as we delve into this fascinating frontier, and learn how to harness the power of AI to stay ahead in the ever-evolving world of architectural design.


Explore Inspiring Fabrication Techniques

Step into the future of architectural fabrication, where innovative techniques and cutting-edge technologies are revolutionizing the way we bring our designs to life. From 3D printing to robotics and advanced materials, we’ll look at some of the latest fabrication breakthroughs in the industry. Learn how these advancements can help architects and designers create more efficient, sustainable, and awe-inspiring structures. Stay on the cutting edge of fabrication technology.


Learn the Secrets that Will Make Your Designs Stand Out

Immerse yourself in the world of architectural visualization, where stunning imagery and breathtaking representations bring your designs to life. Explore the latest tools and techniques in rendering, virtual reality, and augmented reality that help architects and designers effectively communicate their ideas to clients and stakeholders. We’ll guide you through the exciting innovations that are transforming the way we envision and experience architecture.


Venture into the thrilling intersection of architecture and Video Games

Uncover the creative ways architects and designers are using gaming technology to develop immersive environments and engaging virtual spaces. Learn how the principles of architectural design are being applied in the gaming world to create unforgettable experiences for players. Join us as we unlock the secrets of this fascinating fusion of design and digital entertainment.

And more…

About Me

we don’t just follow the trends – we create them!

Hey there, I’m Jon. I’m the founder of Rascoh Studio and the TECHTRA Newsletter.

In my time as a designer, I’ve worked on projects ranging from water / wastewater facilities, to luxury hotels and mixed-use town centers.

In all of my design roles, incorporating new technology into the design process has been a passion of mine — and I’m excited to share my experience with you!

What You’ll Get

TECHTRA will provide you with…

  • Exclusive bonus content (you won’t find on the Rascoh Studio website)
  • Discounts for software, like Adobe Creative Cloud
  • A personal look into my journey as a designer
  • Community connections with other tech-savvy designers

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